They happen everyday. They are the things that things that mean the most to you — a compliment, a friendly gesture, something your child did that pulls a heartstring, a lucky break. Ironically they are the things that probably go unnoticed 80% of the time because we are all too damn busy to appreciate them.
Walmart recently launched an amazing TV spot that highlights all of the little things that we should really slow down enough to capture.
Think about your last 48 hours. What are some of the special little things that you overlooked that you wish you hadn’t?
I recently left imc2 and joined a fabulous agency called The Martin Agency. They are behind the hilarious GEICO Cavemen commercials, and the catchy UPS Whiteboard commercials. They have been well known and respected in the industry as a creative/branding agency on the traditional side for decades >> and I have been brought on board to help them create a similar presence and reputation on the digital side. Currently they have a strong digital foundation….a core group of resources (creative – conceptual & production) that is good but are lacking the digital talent on the business, operations, and account services side.
So, this is the first post of many where I try and document the experience of trying to change the old traditional operations machine to better integrate digital. Old habits are hard to break, and I expect there will be some extremely frustrating obstacles that I encounter.
