I just saw an HILARIOUS new spot for Tums.
Ok, so there is a a guy at a tailgate party and he is eating a hot-wing, …well he is trying to eat a hot-wing before the hot-wing starts assaulting him with several bitch slaps to the facial region. I think there is even another spot where a taco is giving someone a beat-down, ha ha.
No, really I swear it is funny — I am just not doing it justice with my storytelling. Hold on a second and let me show you the commercial on YouTube.
…Well?? Hold on let me search again, I swear it is hilarious. WTF? Where is the commercial?
Way to go Tums, you missed a big opportunity for people to interact with your brand & with others by commenting. You haven’t had a good commercial in years and when you finally do you fail to capitalize on it beyond the 30 second spot. Whoops!
According to BrandWeek, the spot comes from Grey, NY …so I guess they share the blame for the missed opportunity. Way to go Ad Agency.
Apparently I am not the only one who thought the new spot was great and wanted to share it. One google search and I found that someone else was looking for the video too.
I love the answer this person got too, ha. So, if someone took the time to ask about it on Yahoo Answers, my assumption is that there are probably several ad geeks and bloggers that wanted to post the video and say congratulations to Tums for a great spot. Whoops again.
We have all seen and laughed at awful local advertising spots. Typically they involve a used car salesman OR a furniture salesman wearing a costume and embarrassing himself by singing/ rapping/ dancing badly. Sometimes the salesman’s dog or kids are added into the mix to really class it up.
Down in rural Alabama, however, an innovative new strategy has emerged in a spot that challenges the local badvertising status quo — Tell The Truth. I am not just talking about typical honesty here, I mean telling it like it is as if you were redneck Rain Man with a chip on your shoulder.
There are so many things to love about this spot that the list could be lengthy, but I think my top three are:
- The “Stains” — most likely from a domestic abuse incident featured on an episode of Cops
- The Sound Effects — the frequent bullwhip reminded us that this guy means business & the “sex panther” roar for Ms. Trailer Fabulous was to continue the honesty effort and let everyone know that he is banging her like a drum
- The Personal Honesty — this peak into his personal life & facial skeletal history is completely unnecessary but if he is this committed to this honesty thing then clearly he is the man you should buy a trailer home from since he is a straight shooter (plus, I mean who has not had their face smashed by their wife’s boyfriend a time or two right? Makes him more relatable)
The snobby Mad Men of New York/ Chicago/ LA big ad agencies ain’t got nuthin on you Mr. Lee. Good stuff sir. Good stuff indeed.
They happen everyday. They are the things that things that mean the most to you — a compliment, a friendly gesture, something your child did that pulls a heartstring, a lucky break. Ironically they are the things that probably go unnoticed 80% of the time because we are all too damn busy to appreciate them.
Walmart recently launched an amazing TV spot that highlights all of the little things that we should really slow down enough to capture.
Think about your last 48 hours. What are some of the special little things that you overlooked that you wish you hadn’t?
