I got a mysterious @Mention tweet from Santa today using the hashtag #santaclout. Well, to be clear it was from @SantaClout who it seems has been busy since December 1st sending @Mention tweets to a list. That’s right folks @SantaClout has made his list and he is tweeting it.
Upon closer inspection, Mr. Klaus has sent 188 tweets at the time of this post with @Mentions to a long list of people. From the looks of the list of people that I recognized, I would speculate that @SantaClout is targeting people who have +40 Klout scores and/or are on certain twitter lists for media, advertising and social media.
All of Santa’s tweets are tagged with #SantaClout. I checked out the hashtag and thus far there is only a small build of buzz for that hashtag, but @SantaClout is still in buildup mode. If he follows up his initial @Mention buildup with some other tweets to increase suspense that buzz around #SantaClout should grow nicely.
So, who is @SantaClout and what is he building up awareness of #SantaClout for?
Is this the early stages of a twitter campaign for a brand/ retailer? Initially I thought of a campaign from Klout, but I think if it were something from them you would think they could have managed to get @SantaKlout.
Who knows? Maybe it is the real Santa and he is checking his list.
What do you think?
UPDATE TO ORIGINAL POST (12/11/2011)
Well, it appears that @SantaClout is BBDO Proximity. A timely Christmas app that assesses your social influence and lets you know if you are naughty or nice.
Apparently I am not getting coal this year. Whoo hoo! A nice little app from Proximity, kudos.