Jan 23, 2010
Palladia — Awesome but Missing a Big Social Media Opportunity
If you grew up on MTV music videos like me (…they actually used to play music videos on MTV btw), then you will love the Palladia. I am not crazy about ALL of their programming, but the concerts and MTV Unplugged series that they show are amazing …great footage, 10801 high def. I watched The Killers and Muse concerts the other night and now I am hooked.
As I was watching it, I realized that they are missing a huge opportunity to leverage social media to gain a deeper engagement with their existing audience & gain more fans by letting their existing base’s SMEDIA activity spread the word.
I am definitely NOT recommending that they clutter up the incredible concert footage by streaming tweets onto the screen or anything. Don’t mess with the best thing about the channel. I am however, recommending that they do a better job of using social media to connect the people who are watching a concert or anticipating one that is coming up.
A few suggestions…
- Connect up twitter and Facebook conversations while a concert is playing
- Connect up Facebook conversations while a concert is playing
- Aggregate the twitter & Facebook conversations on the site displayed next to the available video
- Get the band involved for 1st runs on concerts; let them interact with the audience as part of the twitter conversations
- Let people browse through all the concerts & tag all their favorites to create a personal playlist that they can share to Facebook
- Leave the concert footage uncluttered, but display some of the top tweets & facebook posts at the bottom of the screen while the commercials are running
- Make the videos available online on thier site. It is not going to be as high quality of an experience as watching it in HD on a bigscreen, but make them available & make them easy to share and embed.
- Provide easy event scheduling tools on Facebook and on the site to allow people to have Palladia parties
The last recommendation has nothing to do with social media, but everything to do with Palladia not making the same mistakes as MTV. Keep it focused on the concerts and the great footage, and under no circumstances should Jersey Sbore ever make into the programming.
