PIXEL MAVERICK

We have all seen and laughed at awful local advertising spots.  Typically they involve a used car salesman OR a furniture salesman wearing a costume and embarrassing himself by singing/ rapping/ dancing badly.  Sometimes the salesman’s dog or kids are added into the mix to really class it up.

Down in rural Alabama, however, an innovative new strategy has emerged in a spot that challenges the local badvertising status quo — Tell The Truth.  I am not just talking about typical honesty here, I mean telling it like it is as if you were redneck Rain Man with a chip on your shoulder.

There are so many things to love about this spot that the list could be lengthy, but I think my top three are:

1. The “Stains” — most likely from a domestic abuse incident featured on an episode of Cops
2. The Sound Effects — the frequent bullwhip reminded us that this guy means business & the “sex panther” roar for Ms. Trailer Fabulous was to continue the honesty effort and let everyone know that he is banging her like a drum
3. The Personal Honesty — this peak into his personal life & facial skeletal history is completely unnecessary but if he is this committed to this honesty thing then clearly he is the man you should buy a trailer home from since he is a straight shooter (plus, I mean who has not had their face smashed by their wife’s boyfriend a time or two right?  Makes him more relatable)

The snobby Mad Men of New York/ Chicago/ LA big ad agencies ain’t got nuthin on you Mr. Lee.  Good stuff sir.  Good stuff indeed.