Oct 4, 2009
The NFL Can Pull Off Pink
I did a double-take this morning when I saw a bunch of 300 pound NFL linemen wearing pink cleats, gloves, etc.
Brilliant partnership & execution for Breast Cancer Awareness. They could have just ran a bunch of awareness TV spots, but how they have integrated it into the game is so much more effective. They took it even farther and have incorporated a similar approach online to subtly-yet-noticeably integrate pink into all of the NFL online activity as well.
Kudos to the team of people that came up with this approach. Very nicely done!
