Jun 14, 2009
Schweppes Super Slow Motion = Speedy Viral Spread
The title I gave this post makes it sound like it might be about some sort of product recall on tainted jelly, but I am referring to the amazing video by Schweppes that is getting viewed by about 1,000 people right now as you read this. To be honest, I am not really sure what this has to do with Schweppes or any of their products …but it is so fascinating to watch that I don’t really care.
I watch it over and over, and share it with my friends who do the same. I bet if you asked all of them who made the video the brand recall would be over 80%. Whether those people know all the brands that Schweppes has in its portfolio is another question, but if brand awareness of the Schweppes holding co. name was the goal of this ad then it definitely hit the mark.
